Creative Direction + Design
Typeforce-2-Cover.jpg

Typeforce 2 Catalogue

Typeforce 2 is both a catalogue of typographic artistry, and a recount of the gallery reception experience. Broken up into three distinct sections, we set out to mesh a sense of tradition and energy through colorful visual cues; the motivation (blue sections), the substance (full color printing), and the experience (red printing). 

To promote a sense of unique experience, interaction and ownership a hand-affixed, perforated tear seal was applied to the cover so each copy was delivered fresh and intact. The cover was designed with functionality in mind. The divided strips of imagery from each artist, 25 in total, acted as the table of contents for the book. The strips on the cover corresponded to the strips on each artist's spreads. In this way the viewer was able to quickly scan the book's upper forage, line up the strips and jump to the desired section. Within each artist's spread, this strip defined the space for the title spread leading into the work.

This project was a collaboration between Will MillerDarren McPherson, Nick AdamOhn HoFirebelly Design and Co-Prosperity Sphere. Exhibition and event photography by Kyle LaMere. Paper stocks generously donated by Unisource Paper and printing donated by Graphic Arts Studio.

IMG_0940.jpg
IMG_0661.jpg
IMG_0669.jpg
IMG_0688.jpg
IMG_0694.jpg
IMG_0873.jpg
IMG_0734.jpg
IMG_0890.jpg
IMG_0881.jpg
IMG_0832.jpg
IMG_0915.jpg
IMG_0768.jpg
IMG_0908.jpg
IMG_0748.jpg
IMG_0834.jpg
IMG_0899.jpg
IMG_0764.jpg
IMG_0893.jpg
IMG_0857.jpg
IMG_0842.jpg
IMG_0935.jpg
IMG_0862.jpg
book2.jpeg