For this conference identity, we wanted to inspire 25 of the most talented up and coming YouTube stars to think big, by starting small. It was time to finesse some of the finer details in their craft.
As freelance Creative Director for Day One Agency I set out to hand model, cut and build from scratch some of the basic elements that the attendees would learn to use through a week long series of workshops focused on production training, business amplification and strategy.
As a result we developed a strong and expansive visual system, focused heavily on a creative reinterpretation of the tools they’d know in and out by week’s end.